Content strategy is at the core of every business. It is crucial to have a good content strategy as it ensures that the content serves the business goals while offering the client what it needs. It also ensures that no content piece is being overlooked or neglected, and that it is always aligned to the brand. Unfortunately, a lot of people confuse content strategy for content marketing, so it becomes difficult to get a clear sense of what is going on. While the two are related, they are different strategies that need to be part of the overall business strategy.